Larus Urban Design @ City Service
Urban design has arisen as a beauty resource for cities, by elevating the citizen experience to the freedom of aesthetic pleasure, i.e., the true satisfaction of desire which brings meaning to life.
Larus’s philosophy is expressed on its image, on the peaceful and informal relationship between collaborators and clients, on the concern with improving the customer’s business and developing affectivities with the company. Side by side with its competence in the management domain, the responsibility that surrounds Larus’s orientation is demanding in relation to a solid sense of comprehension, of human solidarity.
Design is the interdisciplinary process that helps to develop new products, associating them to strategy, culture, image, company technical and human resources and to its market, assuming all means (of product, communication, environment and also the design management assumed in the company’s global strategy). In a way and with an aligned image, we assure the company’s evolution by developing equipment with ecological, integration, public space respect concerns, with citizenship and democracy spirit and that aim to trigger feelings on the users.
Design also participates in the company culture development – the set of values and principles that inspire and influence its collaborators (his main asset) on their day life habits and practices, encouraging new procedures that improve the activity and organisation results – inspiring a philosophy which distinguishes the company from the others. It’s a dynamic, evolutionary, participated process, which in a proactive way develops the Larus members’ autonomy and responsibility, since it is a company of research and development that ultimately seeks to influence the future, in a prospective attitude.