GET ACTIVE, GET FIT
The importance of a brand
A brand is much more than a simple logo. It’s the chief liaison and communication with the outside – the consumer; and one of the main factors in the life of a company, service or product. If the brand is not consistent with the values of the service or product, it want call the attention of those who will acquire it and the probability of having no affinity between the consumer and the product is higher.
In addition the brand adds value to products adapting them to consumer needs and expectations and setting their correct position in the market. These values can be emotional, but generate objective reflections in perception, functionality, identity, personality and, above all, loyalty.
The Nutri Shipping brand was conceived and designed in accordance with these principles. Strong colors that blend with the materials. A suitable balance between aggressiveness and typographic balance. Torn balanced segments that give the notion of movement, delivery and shipping.